Dave Liniger has famously said: “People who say ‘brand doesn’t matter’ don’t have a brand. They don’t want to acknowledge the incredible power of having a universally known name and logo.” The RE/MAX Balloon, which debuted at the 1978 Albuquerque Balloon Fiesta and was adopted as the network’s logo the following year, is a competitive advantage like no other in the industry. The refresh process confirmed the enduring appeal of the balloon’s red over white over blue design, and the updated word mark gives it a fresh, modern style. In other words, it’s better than ever.
Millions of dollars are spent yearly ensuring the RE/MAX brand is front and centre and top of mind when consumer are thinking about buying or selling real estate. You are encouraged to leverage the power of the brand in your business, but there are some rules to follow.
When you join RE/MAX you get the benefit of almost 50 years of brand building backing your business.
More Brand Resources at Your Fingertips
Mark Hulsey, Managing Broker of RE/MAX Results – Commercial Group in Saint Paul, Minnesota, has partnered with RE/MAX University to host and deliver the Top Producer Podcast series. The six-part series will cover:
- The steps that top producing commercial brokers are taking to reach success.
- All things commercial real estate, from business to land deals and more
- Hulsey will interview a prominent, top producing commercial broker for a candid conversation on their best business practices.
Hulsey will also be joined by special guests, including:
- Doug Jennings, RE/MAX Alliance
- Richard Juge, RE/MAX Commercial Brokers
- Mark Thiessen, RE/MAX Professionals
- Rod Canterbury, RE/MAX Advantage
- Scott Hughes, RE/MAX Commercial Capital
- Rod Santomassimo, founder of The Massimo Group, a commercial real estate consulting and coaching company
The podcast is accessible to RE/MAX affiliates (only in the U.S. and Canada) through RE/MAX University at no additional cost. It will also be accessible via Hulsey’s own YouTube channel.
